Statistics show that one of the reasons most small businesses fail is not promoting the business effectively. To be a successful small business owner in today's digital-first world, you have to understand how to use the right marketing and sales strategies to get your products/services in front of customers that have the best chance of buying.
But, with such a small team (sometimes a team of one) trying to execute both marketing and sales at the same time can be overwhelming. The most effective way that small business owners can do what it takes to scale their business is to create a system that helps get peoples' attention and converts them into customers that buy.
In this presentation, you will learn:
- How to determine who your ideal target customers are
- How to develop a brand that communicates what makes your business unique
- How to create a marketing strategy that sells
- Some of the best free/low-cost digital marketing and sales tools you should be using
About The Speaker
Jeff Davis is an award-winning author, international keynote speaker, and business consultant, who specializes in helping companies optimize revenue growth by strategically aligning their sales and marketing strategies. Jeff pulls from his over 15 years of experience in marketing, sales, and business development at Fortune 100 organizations to early-stage startups. He has experience working with organizations such as Salesforce, LinkedIn, SCORE Chicago, the SBA (Small Business Administration), and University of Chicago's Polsky Center.
Jeff is extremely passionate about helping small business owners thrive and has recently launched a private, online community called ReThink Small Business. It is a private, online community dedicated to small business owners that are focused on growth by learning and sharing the tools and resources that are really working to grow the business.
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